A custom Shopify Plus experience for modern
occasionwear, combining a full migration from
Magento with bespoke design and development to
create a faster, more elevated online experience for Jarlo
London.
CLIENT
Jarlo London
SERVICES
Replatform · Design · Development
MARKET
UK & International
TIMELINE
16 weeks to launch
62%
Faster page load
vs Magento benchmark
3.1×
Conversion rate
uplift post-launch
41%
Average order value
increase year one
0
SEO rankings lost
during migration
01 — The Challenge
Years of technical debt on Magento, holding back a growing brand
Jarlo London had outgrown their platform. Magento had served them well in the early years, but by 2023 it had become a liability — slow page speeds, a cumbersome back-end, and a checkout experience that wasn't converting. Every major update required expensive developer time, and the flexibility needed to grow internationally simply wasn't there.
They needed a complete replatform. But with thousands of SKUs, years of SEO equity and a loyal customer base, the migration had to be executed with surgical precision — zero rankings lost, zero disruption to trading.
02 — The Approach
A store built for the brand, engineered for conversion
We started with a full commercial and technical audit — mapping every URL, redirecting every page and building a migration plan that protected Jarlo's hard-earned search rankings throughout the transition.
The new Shopify Plus store was designed from scratch — bespoke theme, custom product experience and a checkout optimised for the Jarlo customer. Editorial-led collection pages, a seamless mobile experience and performance engineering throughout. The result was a 62% improvement in page speed and a 3.1× uplift in conversion rate from day one.
"Gloobi took what felt like an impossible
migration and made it feel effortless. The new
store is everything we wanted — faster, more
beautiful and converting better than ever."
— Jarlo London
THE NEW STORE
MOBILE EXPERIENCE
Designed for the phone first
Over 80% of Jarlo's traffic comes from mobile. Every interaction — from browsing collections to completing checkout — was designed and optimised for the handheld experience first.
SERVICES DELIVERED
What we built
A full replatform from Magento to Shopify Plus — covering strategy, design, development, SEO migration and ongoing optimisation.
-
Full migration from Magento to Shopify Plus — including product data, customer data, order history and all historical URLs. Executed with zero disruption to trading and zero loss of SEO rankings.
-
Fully custom Shopify Plus theme — designed to reflect Jarlo's premium occasionwear aesthetic. Editorial-led product pages, immersive collection experiences and a mobile-first build throughout.
-
Comprehensive SEO audit and migration strategy — every URL mapped, redirected and monitored. Full preservation of domain authority, structured data and indexation signals throughout the migration window.
-
End-to-end performance engineering — image optimisation, lazy loading, critical CSS, third-party script management and Core Web Vitals tuning. 62% faster than the legacy Magento store from day one.
-
Shopify Markets configuration for international expansion — multi-currency pricing, localised checkout experiences and geo-targeted content. Built for scale from the ground up.
-
Ongoing commercial strategy and ecommerce consulting post-launch — identifying growth opportunities, prioritising the product roadmap and ensuring the platform continues to evolve with the brand.
TECHNOLOGY
Shopify Plus
Klaviyo
Gorgias
Attentive
Nosto
Reviews.io
Google Analytics 4
Hotjar
