Trusted by ambitious brands across fashion, beauty and lifestyle
93 five-star reviews · Shopify Plus Partner since 2014
Our Services
Ecommerce that grows
your business
22 years of ecommerce experience, combined with the
intelligence of modern AI — to build Shopify Plus stores that
convert, retain and scale.
Customer retention rate
74.9%
↑ industry avg is 28%
Shopify Plus
Noops Nootropics
Mood + Relaxation Support Nootropics
£32.00
Add to bag
Conversion rate
3.82%
↑ vs 1.4% industry avg
Our expertise
Built for ambitious ecommerce brands
We design, build and grow Shopify Plus stores — combining deep ecommerce expertise with commercial thinking to deliver results across the full customer journey.
01
Shopify Plus Design & Development
High-performance Shopify and Shopify Plus stores designed to convert, scale and grow with your business. This is our flagship service — and where we're at our best.
02
Shopify Migrations
Seamless migrations from Magento, WooCommerce, BigCommerce and custom platforms — with zero compromise on SEO, data or trading continuity.
03
Paid Social
The right entry point for brands who want structured, professionally managed Meta Ads without overcomplicating the channel mix.
04
CRO & Revenue Optimisation
Data-driven optimisation to increase conversion rate, average order value and customer lifetime value. Every decision we make is backed by numbers, not guesswork.
05
Subscription Commerce
Build and optimise subscription experiences that improve retention, recurring revenue and customer loyalty — one of the most powerful growth levers in ecommerce.
06
Complex Commerce & Compliance
Specialist solutions for regulated industries, complex integrations, compliance and technical ecommerce challenges — from tobacco and medical to B2B, international and age-restricted commerce.
01 — Strategic Ecommerce
Strategy that drives real revenue
Most ecommerce problems aren't design problems. They're strategy problems. We find them, and we fix them.
We start every engagement with a deep commercial audit — using AI-assisted analysis to surface patterns in your data that would take weeks to find manually.
3.8×
Average revenue growth
in year one across our clients
£100M+
Revenue generated
for brands we've worked with
22 yrs
Ecommerce experience
informing every recommendation
What's included
-
Commercial audit
AI-assisted analysis of your funnel, LTV, margins and competitive position
-
Growth roadmap
Prioritised 12-month plan with investments, expected returns and sequencing
-
Competitive positioning
Market analysis to find the opportunities your competitors are missing
-
Ongoing advisory
Monthly strategic review to keep the roadmap current as your business evolves
Case study
Pets & Lifestyle
Cocopup London
A retention-first strategy that tripled revenue in 12 months — without increasing ad spend by a single pound.
3×
Revenue growth
£0
Extra ad spend
12mo
To achieve
Common questions
-
Not always — but brands who invest in strategy first consistently get better results from their builds.
-
Most of our strategy clients are doing £500k–£10M in annual revenue. Below that, executional fundamentals often have more impact. Above that, we're in our sweet spot.
-
A full commercial audit and roadmap typically takes 3–4 weeks. We give you a clear timeline before we start and keep you updated throughout.
-
We use AI tools to analyse large data sets — traffic patterns, cohort behaviour, competitive landscapes — faster and more accurately than manual analysis. You get better insights in less time.
02 — Shopify Plus Development
Stores built to last and scale
No templates. No shortcuts. Bespoke Shopify Plus stores engineered for performance and built to grow with your brand.
We've been building on Shopify since 2014 — longer than most agencies have existed. 200+ stores built across fashion, beauty, health and luxury. Every store is custom: designed to reflect your brand, engineered for conversion, built to perform under real load. Whether you're migrating from Magento or starting from scratch, we handle everything from discovery to launch and beyond.
200+
Shopify Plus stores built
since 2014
62%
Average page speed improvement
vs legacy platforms
0
SEO rankings lost
across all migrations we've completed
What's included
-
Custom theme build
Bespoke Shopify Plus theme built from scratch to your brand — no templates
-
Platform migration
Full migration from Magento, WooCommerce or any legacy platform with zero data loss
-
Custom integrations
ERP, PIM, OMS and third-party integrations built to your exact specifications
-
Performance engineering
Core Web Vitals, image optimisation and load-time tuning baked in from the start
Case study
Occasionwear · Magento migration
Jarlo London
Full Magento to Shopify Plus migration with bespoke theme — faster, more beautiful and converting better from day one.
3.1×
Conversion uplift
62%
Faster load
0
Rankings lost
Common questions
-
Both. We can build from your existing designs, collaborate with your design team, or lead the entire project from concept to launch. We flex around your process.
-
Not with us. We've completed dozens of migrations without losing a single ranking. Our process maps every URL, handles all redirects and monitors performance throughout the migration window.
-
A full custom build typically takes 12–16 weeks from kick-off to launch. Migrations vary depending on platform complexity and data volume. We always give you a clear timeline upfront.
-
Yes — all our builds include a post-launch support period, and we offer ongoing retainer arrangements for brands who want continued development support.
03 — Subscription & Retention
Turn one-time buyers into loyal customers
Acquisition costs are rising. The brands winning right now have the highest customer lifetime value. We build the systems that create it.
We design and build the full retention ecosystem — subscription programmes, loyalty schemes, post-purchase email and SMS flows, replenishment reminders and VIP tiers. Using AI-powered segmentation in Klaviyo, every touchpoint is personalised to the individual customer. The result is more repeat purchases, higher LTV, and sustainable revenue growth that doesn't depend on ad spend.
68%
Average repeat purchase rate increase
across our retention clients
180%
Subscription revenue growth
for Starpowa in 6 months
3×
Revenue growth
for Cocopup through retention alone
What's included
-
Subscription setup
Recharge implementation and subscription product strategy to drive recurring revenue
-
Email & SMS flows
AI-powered Klaviyo and Attentive build — welcome, post-purchase, replenishment and win-back
-
Loyalty programme
Points, tiers and referral mechanics that reward your best customers
-
LTV optimisation
Ongoing analysis and improvement of the flows that drive the most lifetime value
Case study
Health & Beauty
Starpowa
Full subscription and retention build driving 180% growth in recurring revenue within the first six months.
180%
Subscription growth
68%
Repeat purchase
Common questions
-
Primarily Recharge — the leading subscription platform for Shopify Plus. We also work with Loop and Skio depending on your requirements.
-
The best subscription products are consumables — supplements, beauty, food and drink, pet products. But subscription models can work across many categories when designed correctly. We'll tell you honestly if it's right for you.
-
Absolutely. Most Klaviyo accounts we inherit are using less than 30% of what the platform can do. We audit what's there and build out what's missing.
-
We use AI-powered segmentation to predict which customers are likely to churn, which are ready to upgrade, and which products to recommend to whom. The result is more relevant messaging and significantly higher engagement rates.
04 — Conversion Rate Optimisation
More revenue from the traffic you have
Without spending another pound on ads. We find the friction in your customer journey and remove it — methodically and permanently.
Most ecommerce stores are leaving 30–50% of revenue on the table — not because of bad products, but because of friction most brands never notice. Using AI-assisted analysis of heatmaps, session recordings and behavioural data, we identify exactly where customers drop off and why. Then we fix it through systematic A/B testing — data-led, measurable and permanent.
3.1×
Conversion rate uplift
for Jarlo London post-launch
55%
Average order value increase
for Butler & Wilson
90d
Typical time to first results
with compounding returns over 12 months
What's included
-
CRO audit
AI-assisted funnel analysis using Hotjar, GA4 and session data to find every drop-off point
-
A/B testing programme
Systematic testing across product pages, checkout and key landing pages — data-led, not opinion-led
-
UX improvements
Design and development of winning test variants — implemented, measured and iterated
-
Monthly retainer
Ongoing optimisation as your store, traffic and product range evolve
Case study
Jewellery & Accessories
Butler & Wilson
CRO programme that increased average order value by 55% and significantly improved checkout completion rate.
55%
AOV increase
41%
Revenue uplift
Common questions
-
For meaningful A/B testing you need at least 10,000 monthly sessions. Below that, we focus on qualitative research — heatmaps and session recordings — which can be equally powerful.
-
No. CRO works on your existing store through targeted, tested changes. If a rebuild is warranted, we'll tell you why and what the return on investment case is.
-
Some wins come in the first month. A full programme shows meaningful results within 90 days. The compounding effect over 12 months is where the real returns come from.
-
Hotjar for heatmaps and recordings, GA4 for analytics, Convert or VWO for A/B testing, and AI-assisted pattern recognition to surface insights from large data sets faster than manual analysis.
05 — Ecommerce SEO
Organic growth that compounds over time
Paid traffic stops the moment you stop paying. SEO builds an asset that grows in value every single month.
We specialise in ecommerce SEO for Shopify — not generic blog content, but the technical foundations, collection architecture and link-building that drives commercial traffic and converts it. Using AI-assisted keyword research and content clustering, we find the opportunities that matter fastest. We've migrated dozens of stores to Shopify without losing a single ranking, and we're transparent about timelines and what to expect.
210%
Organic traffic growth
for Noops in 12 months
0
SEO rankings lost
across all platform migrations
12yr
Shopify-specific SEO experience
no generalist agencies here
What's included
-
Technical SEO
Site speed, Core Web Vitals, schema markup, crawlability and indexation — the foundations everything is built on
-
Content & architecture
AI-assisted keyword clustering — collection page strategy and content that ranks for commercial terms
-
Link building
Targeted outreach and digital PR to build domain authority in your category
-
Migration protection
Full SEO preservation for platform migrations — every URL mapped, redirected and monitored
Case study
Health & Wellness
Noops
Technical SEO and content strategy that grew organic traffic by 210% in 12 months with zero rankings lost during migration.
210%
Organic traffic
0
Rankings lost
Common questions
-
Technical fixes can show results within weeks. Content and link-building take 3–6 months to build momentum. We set realistic expectations from day one and track progress transparently.
-
Yes — this is one of our specialisms. The key is planning the migration correctly from the start. We've protected rankings for every client we've migrated, many of whom saw rankings improve post-launch.
-
Either. We have experienced ecommerce copywriters who understand both SEO and brand voice. Or we can provide detailed briefs for your team to write from.
-
We use AI tools for keyword clustering, content gap analysis and competitive research — surfacing the highest-value opportunities in a fraction of the time. It means we focus your budget on what will actually move the needle.
06 — International Expansion
Take your brand beyond the UK
The highest-leverage growth move for an established brand — done right from day one.
International expansion is one of the most powerful growth moves available to an established ecommerce brand. But done wrong, it's expensive and damaging to domestic performance. We've helped brands expand into Europe, the US and beyond using Shopify Markets — handling technical setup, localisation strategy, currency and tax configuration, and the marketing infrastructure to acquire new customers profitably from launch day.
12+
International markets launched
across our client portfolio
4×
ROAS maintained
across new markets post-launch
22yr
International ecommerce experience
across 3 continents
What's included
-
Shopify Markets setup
Multi-currency, multi-language and geo-targeted experiences configured and tested
-
Localisation strategy
Market-by-market pricing, content and customer experience recommendations
-
Tax & compliance
VAT, duties and cross-border compliance so you can trade legally from day one
-
Market prioritisation
Data-led analysis of which markets to enter first, in which order, and why
Case study
Beauty
Iconic London
International expansion into 12 markets via Shopify Markets — maintaining 4× ROAS across all new territories from launch.
12+
Markets launched
4×
ROAS maintained
Common questions
-
We start with your data — looking at existing organic demand, where competitors perform well, and where unit economics make sense. We'll help you prioritise before you commit any budget.
-
Not with Shopify Markets. A single Shopify Plus store can serve multiple markets with localised pricing, currency and language. We set it up so each market feels native without the complexity of multiple stores.
-
We configure Shopify's built-in tax tools alongside Avalara or TaxJar where needed, and work with your accountants to ensure full compliance. We also advise on duty-inclusive vs exclusive pricing per market.
-
A single market launch on an existing Shopify Plus store typically takes 4–6 weeks. Multi-market programmes are phased over 3–6 months depending on complexity and localisation requirements.
OUR TEAM
The people you'll actually work with
We're a small, senior team. You won't be handed to a junior after the pitch. The people you meet are the people
who build your store, write your strategy and answer your calls.
Nicola
Growth Strategist
22 years in ecommerce. Will tell you what you need to hear, not what you want to hear.
Dave
Head of Development
Built 200+ Shopify stores. Knows where the bodies are buried and how to avoid them.
Laura
Project Lead
Your project will be on time, on budget and on brief. She won't let it be anything else.
Mark
Marketing & AI
Our AI specialist. Combines machine intelligence with 10 years of performance marketing.
Pritesh
Senior Developer
Pixel-perfect Shopify Plus. If it can be built on Shopify, Pritesh has built it.
Get in touch
Tell us about your project
We work with ambitious ecommerce brands ready to invest in serious growth. Fill in the form and we'll come back to you within 24 hours with some honest initial thoughts.
We reply to every enquiry within 24 hours
No commitment — just a conversation
We'll tell you honestly if we're not the right fit
hello@gloobi.co for anything urgent